Posts in category app marketing optimization

app marketing optimizationMarketingMobilemobile app engagementmobile app user acquisitionmobile marketingmobile user acquisitionmobile user experienceuser acquisition costsVB Insight webinar

Understanding the mobile acquisition beast — Part 1 (webinar)

VB WEBINAR: Think of it as a free crash course from top experts who can make sense of the sometimes incomprehensible. We’ve taken the complexities of mobile app acquisition and monetization — from the best tools to the best practices — and broken it down into a 6-part series hosted by VB’s senior analyst of marketing mobile tech, Stewart […]

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How localized app store optimization delivered a 10X increase in downloads

VB INSIGHT: You have nothing to lose — and everything to gain — by localizing your app to be more aligned with local culture and preferences. Get it right and you can massively extend the reach and appeal of your app without spending a bundle. It’s why VB Insight’s forthcoming practitioner’s guide, which draws on 35 interviews […]

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Report: App search is fatally flawed, and optimizing for keywords isn’t the answer

VB INSIGHT: The avalanche of apps, the recognition that app search is fatally flawed, and the recent raft of changes to the algorithms employed by Apple and Google are turning up the pressure on app developers. Companies need to move beyond ASO (App Store Optimization) basics to get the most out of their entire marketing funnel, not […]

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