Monthly Archives: November 2016

After OPEC deal, oil expected to rally – for the moment

NEW YORK (Reuters) - Oil's blistering rally of up to 10 percent to $50 a barrel on Wednesday should continue into next week, analysts and fund managers said, after the world's top producers announced a historic deal to rein in output.

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Performance Sports gets court nod for stalking horse bid

Nov 30 (Reuters) - Performance Sports Group Ltd said bankruptcy courts in the United States and Canada have approved the stalking horse bid for the company, made by Sagard Capital Partners LP and...

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Samsung Floats Possibility of Split

Samsung has announced road map for a corporate restructuring that might include splitting itself into two. The company has retained external advisors to review the optimal corporate structure for its activities. The review is expected to take six months. Depending on the findings, Samsung may create a holding company structure and might list its shares on additional international exchanges.

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How companies should treat their most enthusiastic customers

THE hero of Nick Hornby’s novel, “High Fidelity”, cannot get enough of vinyl records. By day Rob Fleming runs a record shop where he spends his time sampling the stock and constructing fantasy compilations with his equally obsessive assistants. By night he moons over his favourite songs. “Is it so wrong, wanting to be at home with your record collection?” he asks himself. “There’s a whole world in here, a nicer, dirtier, more violent, more peaceful, more colourful, sleazier, more dangerous, more loving world than the world I live in.”

Rob is an example of what management gurus dub “super-consumers”, “lead consumers” or “high-passion fans”. Only a tenth of customers are super-consumers but they account for 30-70% of sales, an even greater share of profits and almost 100% of “customer insights”, says a new book, “Super-Consumers”, written by Eddie Yoon of the Cambridge Group, a consultancy.

These people are not defined simply by the amount of stuff they buy (though they tend to be heavy users), but by their attitude to the product. Like Rob, they regard the things that they consume as answers to powerful...Continue reading

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